URBAN INNOVATION, STUDIO PRECISION

When McCann Birmingham needed striking visuals to support their campaign for Leapmotor, they turned to J11. Our Banbury studios provided the perfect backdrop for showcasing the sleek and innovative T03 city car - Leapmotor’s all-electric urban model.

Working closely with the agency, our in-house photographer, Dan Du Cros, captured the vehicle in one of our large infinity coves. The controlled environment allowed us to highlight the T03’s design details, while using considered lighting techniques to emphasise the futuristic feel of the car. The result was a set of dynamic, high-quality images that balance precision with creativity.

The final photography delivered on McCann Birmingham’s brief: presenting Leapmotor’s T03 as a modern, forward-thinking solution for city driving. With a clean, contemporary look, the images enhance Leapmotor’s positioning as an innovative EV brand entering the UK market.