CG Taxi image in stylistic London skyline

London Taxi Company

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Side on visual that demonstrates similar lighting techniques that would be used in a studio automotive shoot as in a virtual studio

London Taxi Company

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Visual using a darker lighting style with a hint of the interior showing. All created using a CGI model built by our CG artists.

London Taxi Company

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Visual that shows the CG 'chalk' model with the finished image

London Taxi Company

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    London Taxi Company

    Hailing the perfect solution

    London Taxi Company stand proud as the world’s only manufacturer of the iconic London taxi. Aside from being well known in the UK, the original black cab is fast becoming a global icon and we were asked to help promote their latest model, the TX4, to demonstrate its worldwide appeal.

    Using existing CAD data and reference shots taken on location, our photographers and CGI artists developed a computer generated virtual model which was set against iconic London landmarks, as well as those from around the world for use on their new website. The cost effective solution conveyed the expanding global marketplace where they have a presence in more than 40 countries across.

    Our 3D assets are now also being used to create configurators and form a series of new ads.

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