Using photography, CGI and retounching to create stunning images
Creative agency partner to Shell, Crunch Communications, came to Junction Eleven as a specialist automotive and CGI studio to create a series of key visuals that could be used withiin branded and digital content across global markets.
The assets were created using test shots of the heavily embaroged vehicle from the client, together with location shots and further shots of the drivers. All put together with some CGI magic and retouching wizardary.
The final images were so well received, the client gave us the opportunity to shoot the drivers and the car at Hyundai's Motorsport HQ in Alzenau, Germany.