Fires the imagination
Smeg kitchen appliances have come to represent the ultimate in cool kit in the kitchen, designed by some of the best architects in the world. Each product, whilst autonomous, works in perfect harmony with Smeg’s overall high style ethos.
With considerable respect for the brand, Junction Eleven embarked on the task of helping to launch the first ever range of Smeg gas fires to the UK market. A contemporary, upmarket look was critical, particularly when placed in trendy studio kitchens or apartments. What followed was some truly breath-taking photography, stunning room sets and beautiful consumer brochures.