Campaign concept imagery showing a photographed drink with CGI DNA strand 'bubbles'.

Vital and Marstons


    The Vital Agency

    Providing creative solutions is in our DNA

    Vital have a long standing relationship with their client, Marstons, and entrusted us to provide a creative solution for their latest ad campaign. The solution on this occasion was a mixture of both CGI and photography, used to create a campaign that highlighted the shared heritage of Pedigree’s first brand extension.

    Our photographers were busy in the studio capturing shots of the pint glasses whilst our CGI Artists worked away upstairs to create the beer bubble like DNA strands - providing the perfect collaborative end result. Bottoms up!

    Development image that shows the combination of a stunning background image which was shot on location with a CGI model car

    CGI and Photography

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    Mouthwatering shot for Britain's best loved chocolate brand

    Food and Drink expertise

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