FA Cup Semi-Finals
Stunning new imagery for the FA in readiness for the 2015 semi-cup finals
The FA came to us with an overall brief to change their existing imagery style.
We worked with our sister agency, IMO , to develop a concept for shooting on location at Wembley to create 2 images that could be used for both semi-finals.
Our photographers had to visit on separate occasions to build the components for the images. Shooting a crowd scene from another game and each 'team' in their kits to compile the image.
The images could only be shot once the quarter finals were over and so our produciton teams worked with the client soucing all kit and signing off on the models.
The finished images were used throughout the stadium on match day and on the front cover of the programmes.
The Junction Eleven team (comprising Villa, Liverpool and Arsenal supporters) were also able to go to the games and see the imagery in situ. They weren't all happy with the result of the games, but were all pleased with the results of their work!