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Fill your boots

01 Sep 2017

Photographed component imageComponent images before retouchingPhotographed car with a bootful of CGI goodies for 'Fill your boots' ad campaignImage created using Photography, CGI and retouching

Our latest project for Vauxhall's Network Q combines CGI, photography and retouching, all from Junction Eleven.

The creative visual ‘fill your boots’ was briefed through Network Q’s creative agency.

The visual was used as part of a promotional campaign offering a gift card for £500 when a customer bought a used Vauxhall through Network Q.

Once our photographers had finished shooting the car, our CGI artists and retouchers took on the brief to create this eye catching and enticing image.

The car's boot was full of exciting and quirky CGI products including a teddy, colourful shopping bags and even a rocking horse!

The latest figures from the client indicated that sales from the campaign exceeded those of last year’s activity by approximately 10%.