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Refreshing Vision Express’ ‘Glasses from £39’ campaign

22 Jun 2016

The complete image making team at Junction Eleven were appointed by Vision Express to refresh its ‘Glasses from £39’ campaign with a series of lifestyle images to reflect the range and communicate the brand’s clean aesthetic.

Photography rolled out in-store nationwide

Shot by Manvir Rai, our Head of Photography, and Art Directed by Andy Rouse, we spent a day at Junction Eleven Studios to capture 3 lifestyle model shoots and 5 artwork masters.

Junction Eleven then retouched the final images before they were used to produce 5 high res master artwork templates for the client to adapt internally.

Be sure to look out for the images in-store, online and on social media, as well as in DM, EDM, local press and corporate mailings.

Summery imagery created in the studio and through retouching.

New Vision Express Summer Campaign

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Model shoot for the Heritage Range for the high street opticians, shot at Junction Eleven with a set build background created by our production team

Vision Express Heritage

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