Refreshing Vision Express’ ‘Glasses from £39’ campaign
22 Jun 2016
The complete image making team at Junction Eleven were appointed by Vision Express to refresh its ‘Glasses from £39’ campaign with a series of lifestyle images to reflect the range and communicate the brand’s clean aesthetic.
Photography rolled out in-store nationwide
Shot by Manvir Rai, our Head of Photography, and Art Directed by Andy Rouse, we spent a day at Junction Eleven Studios to capture 3 lifestyle model shoots and 5 artwork masters.
Junction Eleven then retouched the final images before they were used to produce 5 high res master artwork templates for the client to adapt internally.
Be sure to look out for the images in-store, online and on social media, as well as in DM, EDM, local press and corporate mailings.