Helping Merrell to reach new heights
Leading edge technologies are key in Merrell products. We were delighted to partner with the leading outdoor brand to help highlight some of these innovations through a series of short films for use across social channels and e-commerce platforms.
The campaign was produced in order to engage a young audience by highlighting the key technology in a fresh and contemporary way.
We proposed a mixture of CGI and film technologies to show a shoe suspended within an industrial steel frame which bursts into life with lights dancing along the inside of its metallic edges - In the manner of a futuristic 3-dimensional scanner.
Close detail shots of the shoes then focussed on the specific key features of each product, supported by on-screen graphics and text.
The films were so well received that other markets requested that the films were translated into different languages.
You can view the full series of films here.