09 Aug 2016
Our Head of CGI, Stuart Boote, discusses how NEW-ROOM and the use of CGI could help to build your business.
Improvements in technology mean that rendered images can now be indistinguishable from photographs.
Using CG images also brings additional benefits in terms of speed, convenience and cost savings.
A brand new offer from our CGI team, NEW-ROOM builds on this new method of image creation for the homewares and interiors sector.
Our virtual room sets can offer many practical advantages over physically building studio sets or using location houses. For example, there are no requirements for physical storage or build days, the sets can be reused at any time without the danger of wear and tear and importantly your set design is unique to your brand only!
Your products and/or talent can then be photographed and blended within the set to create the perfect image. Furthermore, CGI also offers the opportunity to create products in 3D that aren't yet available to shoot, or that may be difficult to transport.