REHAU - Under Control
We collaborated with creative agency CellarDoor to communicate the below key message through a series of photographed ads which showcased the different systems REHAU offers to suit its customer’s needs, or the architectural nature of their living space.
‘A pleasant room temperature is easily controlled with REHAU underfloor heating’.
We were provided with visuals and moodboards of three lifestyle scenarios (a school, hospital and office). Given the campaign timings and the specific requirement for varied, warm, spring like landscapes, we proposed that the most cost-effective solution would be to use a mixture of location photography and stock imagery to create the stunning backplate environments. Our studio photographed lifestyle scenes could then be dropped into these backplates.
Our in-house Producer immediately got to work sourcing talent and props (from Bunsen burners to Holby City style medical trolleys!), whilst our client services team started the search for the suitable stock imagery.
The selected models for each scenario were then shot by our Head of Photography in Studio 2 and everything was brought together by our Principal Retoucher.
A great example of the fast and convenient ‘one stop solution’ Junction Eleven offers!
You can find out more about REHAU’s underfloor heating here .