Vision Express Designer 2 for 1 and Sunglasses campaigns
19 Apr 2017
After the success of previous campaigns, Vision Express asked Junction Eleven to conceptualise, produce and shoot a set of images for their latest Designer 2 for 1 campaign and new sunglasses range.
From concept through to delivery
Shot in our studios over two days the images sit beautifully alongside other campaigns we have created for the brand.
The Designer 2 for 1 campaign showcases brands that are exclusive to Vision Express and complements the glasses for £39 campaign we shot previously. Retouched by our in-house image manipulation team we supplied the final images which are being used across a suite of mediums.
The new sunglasses campaign again features lifestyle photography. We created a suite of stunning ‘summery’ images that are currently being used across in-store POS, leaflets and online.
Furthermore, we animated both sets of images for the retailer’s digital screens to enchane the in-store experience and capture the eye of passers-by (excuse the pun!)