UNVEILING MERRELL'S MOAB SPEED 2
The Moab Speed 2 is the latest innovation in athletic hiking from Merrell. A key feature of the recently launched shoe is its stability and traction across a variety of terrains.
J11 shot the full shoe range in our studios, alongside natural props, to showcase the type of terrain that the grip excels in. Energy and movement were also introduced through the incorporation of bright backgrounds and motion lines.
The idea was first visualised with the assistance of Gen AI (Midjourney), then refined and progressed through CGI (Blender), before physically creating the sets in studio.
Gen AI Visualisations:
Preliminary CGI Renders:
Final Photographed Assets:
