CAPTURING A NEW ERA FOR NORTON MOTORCYLES

In June this year, we had the privilege of partnering once again with Norton Motorcycles to help mark a bold new chapter in the brand’s journey, one they’re calling Resurgence.

This campaign signals much more than a product launch. It’s a statement of intent from one of Britain’s most iconic motorcycle brands. A confident stride into the future, rooted in legacy but focused on innovation, design, and performance.

At the heart of this moment is Norton’s next generation of motorcycles, and we were proud to be brought in to capture the visual story of this evolution. Our Head of Photography, Daniel du Cros, led the shoot, delivering the full suite of campaign imagery to support the reveal. From striking hero shots to detailed product photography, every image was crafted to honour the craftsmanship and engineering that define Norton.

Being involved in such a significant milestone for a heritage brand like Norton is something we don’t take lightly. It’s been an honour to contribute to the visual identity of Resurgence - a campaign that represents not only a new bike, but a renewed spirit.

More to come as Norton continues to break new ground. We’re excited to see where this journey goes next and are proud to have played a part in kick-starting it.